Zomwe zili m'munsimu zamasuliridwa kuchokera ku gwero la Chitchaina pogwiritsa ntchito makina omasulira popanda kusinthidwa pambuyo pake.
Pakadali pano, mwina ndinu kasitomala amene akufunika chithandizo chomasulira pamene mukuwerenga nkhaniyi. Monga wopereka chithandizo chomasulira, tingamvetse bwanji zosowa zanu molondola, kuganiza bwino kuchokera m'malingaliro anu, ndikukupatsani mayankho olunjika? Ili ndi funso lofunika kwambiri lomwe timaganizira mu ntchito zathu zomasulira za tsiku ndi tsiku.
Magulu a makasitomala, mitundu, ndi zosowa zomwe timakumana nazo tsiku lililonse zinganenedwe kuti ndi zosiyanasiyana. Ngati tingogwiritsa ntchito mawu akuti “kodi kumasulira kumawononga ndalama zingati pa mawu chikwi” kapena “kodi kumasulira kumawononga ndalama zingati patsiku” poyankha zosowa zosiyanasiyana mosalekeza komanso mosinthasintha, nthawi zambiri zimangopangitsa kuti zosowa za makasitomala zisakwaniritsidwe. Chifukwa chachikulu cha vutoli chimachokera ku kusamvetsetsa zosowa za makasitomala. Kodi tingalankhule bwanji za kukwaniritsa zosowa za makasitomala ndikupanga phindu kwa iwo?
Kenako, tigwiritsa ntchito chitsanzo cha kasitomala X wochokera ku kampani yodziwika bwino yamasewera yomwe ikufuna kumasulira nthawi zonse kuti tifufuze momwe Tang ingaperekere ntchito zamtengo wapatali zomwe zimayang'ana kwambiri zosowa za makasitomala pantchito zomasulira.
Mbiri ya Pulojekiti:
Kasitomala wa Under Armour akukonzekera kukweza tsamba lovomerezeka lawebusayiti mokwanira ndikukonza mapangidwe atatu ku China Mainland, Hong Kong ndi Taiwan. TalkingChina, monga wopereka chithandizo chomasulira panthawiyo, anali atapereka kale matembenuzidwe osavuta azinthu zake.
yankho:
Choyamba, pezani zambiri zokhudza zomwe makasitomala akufuna
Palibe zambiri zomwe makasitomala amapeza poyamba, ndipo ogwira ntchito yothandiza makasitomala amafunika kupeza zambiri. Njira zathu zopezera zambiri ndi izi: kufufuza kamodzi, mafunso awiri, ndi zidule zitatu.
1. Kusaka koyamba: Yesani kusaka zambiri zokhudzana ndi kasitomala uyu, kumvetsetsa zambiri zoyambira za kasitomala, ndikugwiritsa ntchito mndandanda wofufuza wazidziwitso zomwe zakhazikitsidwa kuti mumvetsetse mbiri ya kampani ya kasitomala, zinthu, kapangidwe ka bungwe, momwe msika ulili, zomwe zikuchitika pakukula, ndi zina zokhudzana ndi template imodzi ndi imodzi. Kumvetsetsa bwino zifukwa, magawo, madipatimenti, zomwe zikuchitika, ndi zina zotero za zosowa za kasitomala zomasulira;
2. Funso lachiwiri: Kudzera mu kuyankhulana pafoni ndi maso ndi maso, kutsogolerani ndi kumvetsera zambiri zokhudza zosowa za kasitomala pakumasulira, onjezerani ndikumaliza zotsatira za "kufufuza koyamba" kwapitako, kumvetsetsa zovuta, zovuta, mawonekedwe a zosowa za kumasulira, ndi kumvetsetsa bwino zilankhulo zinazake, mitundu, ntchito, ndi madipatimenti omwe akufunika;
3. Zidule zitatu: Kutengera "Kusaka Kumodzi" ndi "Mafunso Awiri" komanso chidziwitso chomwe chidawonedwa m'machitidwe am'mbuyomu ogwirira ntchito limodzi, fotokozani mwachidule ndikulemba mwadongosolo zosowa za kasitomala zomasulira.
Gawo 2: Unikani zosowa za makasitomala
Kutengera ndi zomwe makasitomala athu akufuna, tafufuza ndikupeza mfundo zofunika izi zomwe makasitomala amafunikira:
1. Ponena za kumasulira kwa malonda: Poyamba, chofunika chachikulu cha kasitomala chinali kufotokoza mawu a malondawo. M'zaka zaposachedwapa, chifukwa cha kukula kwa bizinesi ya pa intaneti ya "malonda atsopano", kampaniyo sinangotsegula tsamba lake lovomerezeka, komanso yatsegula masitolo akuluakulu pamapulatifomu a e-commerce monga Tmall ndi JD.com. Chiwerengero ndi liwiro la zosintha za malonda ake zawonetsa kukula kwakukulu, ndipo chiwerengero cha omvera omwe akukumana nawo chikuwonjezekanso. Pazofunikira zatsopano zomasulira m'gawo lino, zofunikira zitatu zofunika kwambiri ndi kumasulira bwino, kulondola, ndi kusinthasintha;
2. Ponena za chilankhulo chowunikira, Chingerezi choyambirira kupita ku Chitchaina Chosavuta chakulitsidwa kukhala Chingerezi kupita ku Chitchaina Chosavuta, Chingerezi kupita ku Hong Kong Traditional, ndi Chikhalidwe cha ku Taiwan;
3. Ponena za mtundu ndi cholinga cha nkhaniyi, makamaka ndi yolankhulirana pamsika. Kaya ndi tsamba lovomerezeka kapena nsanja ya chipani chachitatu, cholinga chake ndikukopa ogula omwe akufuna, kotero pali zofunikira kuti kalembedwe ka chilankhulo ndi kutsatsa kukhale kothandiza pazosowa zomasulira;
4. Ponena za kafukufuku wa mawu oletsedwa otsatsa malonda: Mu 2015, Lamulo latsopano la Malonda linalengezedwa ndikugwiritsidwa ntchito, lomwe lingaonedwe ngati chilango "chokhwima kwambiri" m'mbiri, kugwedeza gulu lonse la malonda. Poyamba, mawu monga "pamwamba" ndi "abwino kwambiri" omwe amatha kuwoneka kulikonse mwadzidzidzi adakhala mawu oletsedwa. Momwe mungadziwire mwachangu komanso molondola mawu oletsedwa pamasamba otsatsa malonda, komanso momwe mungatsimikizire kuti mawu oletsedwa sawonekera m'njira zotsatsira malonda mtsogolo, ndi vuto lalikulu lomwe makasitomala amakumana nalo.
5. Ponena za kumasulira kwa mitundu: Mu ndondomeko yapitayi yotumikira kasitomala uyu, tinapezanso kuti mitundu ya zovala ndi yosiyana kwambiri, ndipo mafotokozedwe omwe amagwiritsidwa ntchito kwambiri monga "sky blue" ndi "grass green" sangafotokoze molondola mitundu ya zinthu ndipo si okhwima mokwanira. Momwe tingagwirizanitsire bwino kufotokozera mitundu yosiyanasiyana ndi chinthu china chofunikira chomwe tapeza kuchokera kwa makasitomala athu;
6. Makasitomala apitiliza kukhala ndi zosowa zina “zosazolowereka komanso zachilendo zomasulira” kapena “zochokera ku kumasulira”, zomwe zimafuna kuti opereka chithandizo chomasulira ayankhe mwachangu njira zabwino zotsutsira malinga ndi zosowazo. Ichi ndi chinthu chofunikira kwambiri chomwe chimayesa luso la opereka chithandizo poyankha.
Mu ntchito yopereka ntchito zomasulira za Under Armour, tazindikira zosowa zina zachilendo zomasulira ndi kumasulira mwaluso:
6.1 Zofunikira pakugawa zomwe zili muzinthu: Kuti mudziwe zambiri za kufotokozera zinthu, ndikofunikira kuzigawa molondola malinga ndi magawo awiri: "chiyambi cha ukadaulo" ndi "tsatanetsatane wazinthu";
6.2 Zofunikira pakusintha kopi ya chinthucho pambuyo potsimikizira chitsanzo: Kutengera ndi zomwe kasitomala wadziwa pa muyeso wake, mawu oyamba ayenera kusinthidwa moyenerera, kuphatikizapo Chitchaina chosavuta, Chitchaina chachikhalidwe, Chingerezi, malo ogulitsa, ndi mayina;
6.3 Zofunikira pofotokozera mwachidule ndi kufotokoza mfundo zogulitsira zinthu: Chotsani mfundo zogulitsira kutengera zomwe zili mu kope;
6.4 Zofunikira Polemba Kulemba Zinthu Zamalonda Pa Intaneti: Kasitomala akapereka chithunzi cha chinthu, lembani kopi ya chidziwitso cha chinthucho kutengera kalembedwe kake komasulira ndi zomwe makasitomala amafuna;
6.5 Zofunikira pakulemba ndi kumasulira mawu otsatsa malonda: Lembani mawu otsatsa malonda omwe akugwirizana ndi kutsatsa kwa malonda kutengera kalembedwe ka kampani ya kasitomala.
Gawo 3, pangani yankho
Kutengera ndi kusanthula zosowa za makasitomala m'gawo lapitalo, TalkingChina yapanga mfundo zazikulu za yankho:
1. Ponena za zofunikira zitatu zofunika pakumasulira za "kuthandiza pakumasulira, kulondola, ndi kusinthasintha", talimbikitsanso kusonkhanitsa ndi kuyang'anira mawu omwe takhala tikugwira ntchito kale. Mwachitsanzo, mawu ofala kwambiri okhudzana ndi nsalu monga polyester fiber, nsalu ya mesh, velvet, ndi zina zotero, zomwe siziyenera kusokonezedwa pofotokoza za malonda, zitha kumasuliridwa molondola komanso mwachangu kudzera mu kuphatikiza mawu ndi CAT;
2. Poyankha kuwonjezeka kwa kufunikira kwa zilankhulo zomwe zikufunidwa, dipatimenti yothandiza anthu inapereka malangizo mwachangu kwa omasulira oyenerera ku Hong Kong ndi Taiwan. Ogwira ntchito yothandiza makasitomala adayesa kasitomala pasadakhale, ndipo atavomereza, adapereka zida zofotokozera ndi ma corpus kuti agwirizane mwachangu ndi polojekitiyi;
3. Ponena za kalembedwe ka chilankhulo ndi mfundo zomasulira, tapanga chitsogozo cha kalembedwe ka kasitomala uyu, chodzipereka kuthandiza makampani kukopa ogula pankhani ya kalembedwe ka chilankhulo. Nthawi yomweyo, fotokozerani mwachidule ndikusonkhanitsa zopempha zomwe makasitomala amapempha nthawi ndi nthawi, kuti zithandize kuphunzira ndi kufalitsa mkati mwa kampani. Mwachitsanzo, "theka" liyenera kukhala "1/2″; Kugwiritsa ntchito magawo omasulira ogwirizana polemba zolemba za Chitchaina; Kugwiritsa ntchito "-" m'maina azinthu kuti afotokoze ndi kuwonjezera, ndi zina zotero;
Nthawi yomweyo, pankhani ya magwiridwe antchito a malonda, kumasulira kwa kulumikizana pamsika ndi chinthu chodziyimira pawokha chokhala ndi mawonekedwe apadera a TalkingChina Translation, ndipo chili ndi chidziwitso chambiri pankhaniyi. Titasankha kalembedwe ka chilankhulo ndikufananiza gulu loyenerera la omasulira, tapanga dongosolo lautumiki lolumikizirana nthawi zonse ndi makasitomala, kuphatikiza maphunziro anthawi zonse azinthu kuti tipititse patsogolo kumvetsetsa kwathu zinthu za makasitomala, njira zolembera, zolinga zolemba, ndi zina zotero;
4. Poyankha kufunika kozindikira mawu oletsedwa m'malamulo otsatsa malonda, ogwira ntchito zaukadaulo a TalkingChina Translation apanga chida chaukadaulo chodziwira mawu oletsedwa. Pulogalamuyi imatha kulowetsa mawu onse oletsedwa ndipo imatha kusinthidwa nthawi zonse. Panthawi yomasulira, ngati mawu oletsedwa awonekera, dongosololi lidzawalemba chizindikiro chokha ndikulimbikitsa womasulira kusintha mawu. Kupanga chida chaukadaulo ichi kumatsimikizira kwambiri kugwira ntchito bwino komanso moyenera kwa kusanthula mawu oletsedwa;
5. Poyankha zofunikira pakulemba mitundu ndi kumasulira, tinaganiza kuti bola ngati tigwiritsa ntchito njira yogwirizana yamitundu ndi makasitomala athu, sipadzakhala kusiyana. Chifukwa chake, tinagwiritsa ntchito pulogalamu yaying'ono yamitundu ya HTML yomwe ili ndi mitundu yosiyanasiyana ndi ma code ofanana. Makasitomala amangofunika kutiuza za mtundu wamitundu tisanamasulire, ndipo tingagwiritse ntchito pulogalamuyo kuti tipeze zitsanzo zamitundu, kupereka maumboni omveka bwino, ndikutchula ndi kumasulira mtundu molondola.
6. Poyankha zosowa za makasitomala zomasulira zachilendo komanso zomasulira zatsopano, takonza antchito oyenerera kuti apereke mayankho otsatirawa:
6.1 Kugawa Zomwe Zili mu Chogulitsa: Pambuyo pomaliza kumasulira nthawi zonse kwa chinthucho, chidziwitso chomwe chafotokozedwa mu chinthucho chiyenera kugawidwa molondola malinga ndi magawo awiri: "Chiyambi cha Ukadaulo" ndi "Tsatanetsatane wa Chogulitsa". Izi zimathandizanso kuti ogula amvetse bwino mfundo zaukadaulo ndi tsatanetsatane wa kapangidwe ka chinthucho;
6.2 Zofunikira pakusintha kopi ya chinthu mutatsimikizira chitsanzo: Makasitomala adzatitumizira zitsanzo za zovala ndi nsapato, ndipo tidzayerekeza zotsatira zenizeni za muyeso ndi zolemba zoyambirira kuti tiwone ngati detayo ikugwirizana. Mwachitsanzo, ngati muyeso weniweni wa nsapato ndi 400g ndipo kopiyo ikunena 350g, ndiye kuti kopiyo iyenera kusinthidwa kutengera zotsatira zenizeni za muyeso, kuphatikiza Chitchaina chosavuta, Chitchaina chachikhalidwe, Chingerezi, ndi mfundo zogulitsa; Ngati pali cholakwika cha dzina, dzina la chinthucho liyenera kusinthidwa. Mwachitsanzo, ngati chovala chenicheni cha chitsanzo chili ndi manja aatali ndipo mawuwo akuti ndi manja afupi, dzina la chinthucho liyenera kusinthidwa.
6.3 Chidule ndi kufotokozera mfundo zogulitsira zinthu: Kutengera ndi mfundo zofotokozera zomwe zili mu kope, chotsani mawu anayi ofunikira okhudza zinthu, nthawi zambiri okhala ndi zilembo zinayi. Izi zikuphatikizapo kudula mfundo, mfundo zazikulu zaukadaulo, ndi mfundo zapadera za kapangidwe ka chinthucho kuti chiwonetse mfundo zake zogulitsira.
6.4 Kulemba mawu otsatsa malonda a mafotokozedwe a malonda apaintaneti. Gawo ili la ntchito lapita patsogolo kuposa ntchito zomasulira ndipo ndi ntchito yolemba yodziwika bwino. Pambuyo pa nthawi yosintha: kasitomala akapereka zithunzi za malonda, tidzakhala ndi olemba akatswiri olemba makope kuti alembe makope omwe amakwaniritsa kalembedwe ka kasitomala ndipo ali ndi chidziwitso cholondola cha malonda malinga ndi zosowa zawo.
6.5 Kulemba ndi kumasulira mawu otsatsa malonda: Pachifukwa ichi, tidzakhala ndi gulu la olemba omwe ali akatswiri pa kulemba mawu otsatsa malonda kuti agwire ntchitoyi,. Lembani mawu otsatsa malonda omwe akugwirizana ndi njira yotsatsira malonda kutengera kalembedwe ka kampani ya kasitomala. Ntchitoyi imachepetsa kwambiri ntchito ya kasitomala ndikuwonjezera magwiridwe antchito.
Gawo 4, pangani gulu, pangani njira, ndikukhazikitsa njira zothetsera mavuto
Ndondomeko ikapangidwa, ndikofunikira kuchita kasamalidwe ka matrix kuzungulira polojekiti mkati mwa kampani kutengera dongosololi. Dipatimenti yothandiza makasitomala, kasamalidwe ka polojekiti, kumasulira, zida zothandizira, ndi ukadaulo zimagwirira ntchito limodzi kuti zithetse vutoli mkati mwa zoletsa za ndondomeko ya polojekitiyi.
Mu polojekitiyi, njira ya polojekitiyi ndi iyi: kumasulira+kusintha+kuletsa kufufuza mawu+(kukonza zilembo)+kukonza zolakwika.
Gawo 5: Yambani ndikusintha yankho
Kukhazikitsa dongosololi kumafuna kusintha kudzera mu kuphatikiza mapulojekiti ndi kusonkhanitsa mayankho a makasitomala. Ndi njira yosinthasintha, ndipo cholinga cha ntchito yonse sichidzasintha: kodi zosowa za makasitomala zakwaniritsidwa? Kodi mwathandiza kasitomala kuthetsa vutoli?
Mapeto:
Pankhaniyi, TalkingChina yapanga dongosolo lautumiki lopangidwa mwapadera pophatikiza mfundo zazikulu monga "laibulale ya mawu", "kalembedwe ka kalembedwe", "kumasulira kwa msika", "maphunziro a zinthu zomasulira", "kufufuza chilankhulo choletsa malonda", "kulemba mitundu", "kutulutsa mfundo zogulitsa", "kusintha zolemba", "kumasulira kupanga zilankhulo zotsatsa", ndi zina zotero. Poyang'ana zosowa za makasitomala, nthawi zonse kuganizira patsogolo pawo, kupanga mapulani autumiki kumayang'ana kwambiri zosowa za makasitomala. Cholinga cha TalkingChina ndikuyenda molingana ndi zosowa za makasitomala. Magawo onse oyambira a ntchito zatsopano zochokera ku ntchito zachikhalidwe zomasulira zimachokera ku zosowa za makasitomala. Zomwe zimatchedwa "zosakhazikika" komanso "zosazolowereka" kwenikweni ndi mayankho opangidwa mwapadera omwe apezeka kuti akwaniritse bwino zosowa zatsopano za makasitomala.
Kutha kuthandiza makasitomala kuthetsa mavuto ndiye chinsinsi.
Zikuoneka kuti opereka chithandizo chabwino kwambiri chomasulira ayenera kumvetsetsa bwino zosowa za makasitomala awo zomasulira kuposa iwo. Ndi atsogoleri aluso, ogwirizana nawo odalirika, komanso othandizira makasitomala awo. M'dziko lamakono lomwe likukula mofulumira la kumasulira makina, ngakhale likulandira ukadaulo womasulira makina, TalkingChina Translation nthawi zonse imayika zosowa za makasitomala patsogolo, imaganizira kuchokera m'malingaliro a kasitomala, ndipo imayesetsa kusanthula momwe ingathandizire makasitomala kuthetsa mavuto ndikuwapatsa phindu. Ili ndi gawo losasinthika la ntchito zomasulira zomwe makina sangasinthe.
M'zaka ziwiri zapitazi, takhala okondwa kuona kuwonjezeka kwakukulu kwa bizinesi ya pa intaneti ya UA, ndipo chitukuko chake ku China chikhoza kufotokozedwa ngati chachangu. Pakadali pano, pali masitolo 9 apaintaneti. Munjira iyi, ntchito yathu ndikutsatira zosowa za makasitomala, kuwathandiza kupanga phindu, ndikupambana kwambiri.
Nthawi yotumizira: Novembala-19-2025