Kumasulira kwa MarCom.
Kuti MarCom Igwire Bwino Ntchito
Kumasulira, kusintha kapena kulemba makope a kulumikizana kwa malonda, mawu ofotokozera, mayina a kampani kapena mayina a makampani, ndi zina zotero. Zaka 20 zachipambano pakutumikira madipatimenti opitilira 100 a MarCom. m'mafakitale osiyanasiyana.
Zovuta pakumasulira kwa kulumikizana pamsika
Kusunga nthawi: "Tiyenera kutumiza mawa, kodi tiyenera kuchita chiyani?"
Kalembedwe kake: "Kalembedwe kake ka kumasulira sikagwirizana ndi chikhalidwe cha kampani yathu ndipo sikadziwa bwino zinthu zathu. Kodi tiyenera kuchita chiyani?"
Zotsatira za kukwezedwa: "Nanga bwanji ngati kumasulira mawu enieni sikuli ndi zotsatira za kukwezedwa?"
Tsatanetsatane wa Utumiki
●Zogulitsa
Kumasulira/kusintha kwa MarCom, dzina la kampani/dzina la kampani/mawu otsatsa osinthira.
●Zofuna zosiyanasiyana
Mosiyana ndi kumasulira mawu ndi mawu, kulankhulana pamsika kumafuna kuti omasulira azidziwa bwino chikhalidwe, zinthu, kalembedwe kake, ndi cholinga chofalitsa uthenga cha kasitomala. Kumafuna kulenga kwachiwiri m'chinenero chomwe chikufunidwa, ndipo kumatsimikizira momwe uthenga umakhudzira komanso nthawi yake.
●Mizati 4 Yowonjezera Mtengo
Chitsogozo cha kalembedwe, mawu ofotokozera, gulu ndi kulankhulana (kuphatikizapo maphunziro okhudza chikhalidwe cha makampani, malonda ndi kalembedwe, kulankhulana pa zolinga zotsatsa malonda, ndi zina zotero)
●Tsatanetsatane wa Utumiki
Kuyankha ndi kupereka nthawi yake, kuyang'ana mawu oletsedwa ndi malamulo otsatsa malonda, magulu odzipereka omasulira/olemba, ndi zina zotero.
●Chidziwitso Chambiri
Zogulitsa zathu zomwe zili ndi luso lapamwamba; chidziwitso chambiri chogwira ntchito ndi madipatimenti otsatsa malonda, madipatimenti olumikizirana ndi makampani, ndi mabungwe otsatsa malonda.
Makasitomala Ena
Dipatimenti Yolumikizirana ndi Makampani ya Evonik / Basf / Eastman / DSM / 3M / Lanxess
Dipatimenti ya Zamalonda pa Intaneti ya Under Armour/Uniqlo/Aldi
Dipatimenti Yotsatsa
of LV/Gucci/Fendi
Dipatimenti Yotsatsa ya Air China/ China Southern Airlines
Dipatimenti Yolumikizirana ndi Makampani ya Ford/ Lamborghini/BMW
Magulu a Pulojekiti ku Ogilvy Shanghai ndi Beijing/ BlueFocus/Highteam
Gulu la Atolankhani la Hearst